Crumbs is founded on the idea of connection. Connecting media producers to the perfect music. Connecting artists to opportunities. Connecting like-minded businesses for projects and collaborations. Our ears and minds are open, our catalog is diverse, and above all we value a business that is fair-minded and grounded in great relationships.
Whether you need an instant license for fresh pre-cleared music, comprehensive music supervision, rights clearance for hits, or stunning original music, we’ve got you covered.
We’ve worked with some of the world’s leading advertising agencies, creative directors, producers, film directors, music supervisors and independent directors, and have access to catalogues and rights owners across the globe.
We love to hear from artists, producers, and publishers of catalogues. Contact us - let’s explore new opportunities for your music.
Ray Williams has been a driving force in the music industry for more than five decades. From discovering and launching the career of Elton John, to supervising and producing music for some of the most epic films of the 20th century, to innovating as a record label executive, Ray is an integral part of the fabric of modern music.
At the age of 16, after meeting Cathy McGowan, the presenter of legendary UK music show ‘Ready Steady Go’, she invited him to the show, where he became a fixture as an unpaid assistant. Cathy realized he needed ‘a proper job’ and introduced him to Beatles publicist Brian Sommerville who needed an assistant. Ray took the job and worked with The Kinks, Sonny & Cher and Tommy Roe. Through his work with Tommy Roe, he came to know and work with Bill Lowery, whose extensive Lowery Music Publishing Group catalog he later managed through the acquisition by Sony Music Entertainment.
At the age of 19, as head of A&R for Liberty Records he placed an advertisement in the New Music Express looking for talent. The young, undiscovered Reginald Dwight (Elton John) responded to the ad. Ray introduced him to lyricist Bernie Taupin, forging one of the most prolific and celebrated songwriting teams in rock history. That pivotal moment continues to impact the world – Sir Elton John was recently named the Billboard Top Male Solo Artist of All Time.
Ray subsequently became personal manager for Elton John during his first five albums before going on to manage Gerry Rafferty’s Stealers Wheel. At Liberty, Ray also signed and managed Jeff Lynne and The Idle Race.
Ray has been the music supervisor on more than 70 films and television projects, including Bernardo Bertolucci’s multi Academy Award-winning The Last Emperor (1988), winning Best Original Music Score (David Byrne,Ryuichi Sakamoto & Cong Su’) and Bertolucci’s The Sheltering Sky (1990) that won the Golden Globe Best Original Score composed by Ryuichi Sakamoto with additional music by Richard Horowitz.
Other films include Saving Grace, which won Sundance Festival World Cinema Audience, and Dancer in the Dark, Lars Von Trier’s film starring Björk, which won the coveted Palme d’Or Award for best film at the Cannes Film Festival. Williams produced the soundtrack for Lars Von Trier’s Breaking The Waves, a winner of the Grand Prix Award at Cannes and an Academy Award nomination in Hollywood.
Ray was instrumental in the acquisition of Bill Lowery’s Atlanta-based Lowery Music Publishing Group for Sony Music Entertainment. The catalogue included the songs “Be Bop a Lula”, “Young Love” and “Rose Garden”. He was appointed as Sony’s consultant for three years to oversee the transition of the business.
His passion for helping new and emerging talent combined with providing incredible value to media producers led him to develop Crumbs Music, which aims to be a leading provider of pre-cleared tracks, music supervision & licensing, and original music production.
Phil Amalong’s diverse career in music and business includes being a critically acclaimed pianist, recording artist, composer, producer, tech entrepreneur, marketing executive, and marketing and media consultant.
He is cofounder of The ZOEN, a live online music lesson platform and was on the core team at Zenph Sound Innovations, both now part of Steinway & Sons.
As a composer and producer, he has created hundreds of works for television, film and commercials. National jingles and underscores include campaigns for McDonald’s, GE, P&G (Pantene, Aleve), Blockbuster Video (“Wow, what a difference”), Walmart, Totes, Easy Spirit, Kenner and Hasbro Toys, and hundreds of others.
His songs and scores have been featured in all the U.S. daytime dramas (soap operas), including Guiding Light, All My Children, One Life to Live, General Hospital, The Young and the Restless and many others.
His music has also been heard as background to the Academy Awards, the Golden Globe Awards, SAG Awards, on a variety of HGTV shows, Discovery Health Channel, Access Hollywood, and Netflix productions. Under the moniker Toccare, he is currently composing and producing music for a variety of new media.
Amalong’s performances as a pianist have taken him around the world as both a soloist and collaborator. He is a Distinguished Laureate of the IBLA Grand Prize International Piano Competition in Sicily, and was a founding member of the chamber ensemble Conundrum. A prolific recording artist, his critically-acclaimed recording Touch: The Toccata Project released on Albany Records has succeeded in captivating reviewers and listeners worldwide.
His studio experience includes producing and working with a diverse group of GRAMMY® winning artists: Frederic Chiu, Zuill Bailey, Isabel Bayrakdarian, Nam June Paik, The Deele, Blessid Union of Souls, Roger Miller, and Glen Ballard. He collaborated with childhood friend, renowned composer Jack Wall, on Jack’s original demo for Call of Duty: Black Ops II which subsequently has become one of the largest entertainment franchises in history. Amalong’s music is distributed through numerous production catalogues, including FirstCom and BRg Music Works (acquired by Premiere Networks/Clear Channel Media).
Amalong has led community and marketing initiatives at Online Music Network Inc, ReverbNation, and is in demand as a marketing and music consultant across a variety of verticals. He is Vice President of Marketing for the world-renowned software, Freedom.
Crumbs is a founding member of LIFT:35, a North Carolina-based media cooperative of music producers, studios, film and television directors and producers, event producers and venues, and blockchain technology for intellectual property. Through our expanding network, we are finding new opportunities for music and musicians, and making connections across the media world.